What is social commerce? It’s the new buzzword that allows brands to create a more personalized and targeted shopping experience for customers. Using social commerce in the social media marketing strategy, brands can incorporate e-commerce functionality into the popular social media platforms. Examples of social commerce include Facebook and Instagram retail store pages where customers can browse and shop without leaving the platform. Social commerce has become the need of the hour for businesses. It offers a myriad of benefits to boost sales and profit.
Here are the top three benefits of social commerce for business.
Higher Search Engine Ranking: More engagement on social media means higher search engine ranking. Social media commerce increases traffic to your website, thus increasing ranking on the search engine results page.
More Authentic Traffic: Social commerce encourages the audience to connect with a business through a two-way approach. Customers not only engage with brands but also use social media as a customer service channel.
Customer Loyalty: Social commerce allows you to sell and promote a product and develops good long-term relations with customers.