Instagram is one of the top social media platforms to build and promote your brand. But gone are the days when uploading a pretty picture and putting a funky caption would give you hundreds of followers in a day. Instead, given correct strategies and proper tools, aspiring creators can also become big-time influencers.
Why Do Followers Matter for a Brand?
Do the followers matter on Instagram? Yes. But only the real and engaged ones. As much engaging your audience and content is, the better influence you will have. Suppose you have thousands of lovely fans on social media who value your opinion and support what you’re doing. In that case, you are likely to get more opportunities and get paid more money.
Simply having more followers is not going to get you anything. So, don’t buy followers; it’s not worth it. It might hinder your brand growth.
Strategies to Grow Instagram Followers Organically
Starting fresh on Instagram can be scary. First things first, get more followers. So, here are some ways to grow your followers on Instagram for free.
Creating a branded hashtag – A custom brand hashtag lets you create a personal collection of your best and favorite content. Do not use outdated tags. Be trendy. Use the latest and popular tags.
Post Consistently – Posting every day gets monotonous. Make a schedule. Pick your days and stick with them, so your audience knows when to expect new content from you.
Participate in Conversations – Respond to your DMs. Conversate with your followers. Reply to the comments. Engage with minor as well as prominent creators in your community.
Use your Bio URL – Do you want your Instagram bio only to link your website homepage? Now and always? Yawn. Change it up. Put your latest content to drive more traffic towards your website. Make a post about the new content.
Descriptive Captions – Don’t be boring, as cliché as it sounds. When you give people something to talk about, they will talk about it. Be descriptive. Be personal. Make your audience feel like you’re one of them.
Hashtag Your Stories – Useful hashtags help everywhere. With new features updating every day on Instagram, hashtagging your stories will get you more reach in your community.
Summary
Today, everyone is trying their luck in social media marketing. Of course, everyone wants to be an influencer. But there’s a reason not everyone is successfully an influencer. So, take advantage of these tips to increase the growth of your followers on Instagram and increase your reach organically.
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